Curriculum & Learning Experience

Programme Modules
课程模块与学习模式Programme Modules

结合中文线上实时教学、学院实体交流、CEO 企业参访，以及以实际应用为导向的测验与作业，让学习真正走进企业经营。Live Chinese-language online classes, on-campus networking, CEO corporate visits, quizzes and applied assignments designed to bring learning into real business practice.

课程结构一览Programme at a Glance

12门核心课程Core Modules

8小时／每门课程Hours per Module

96小时总授课时数Total Learning Hours

Zoom实时线上授课Live Online Classes

Programme OverviewProgramme Overview

Essential MBA for Founders 是一项以中文授课、结合线上学习、实体交流与企业参访的专业商业管理课程。课程强调商业思维、经营逻辑、领导管理、数字化转型与 AI 应用，帮助学员把课堂知识直接带回自己的企业、岗位或商业项目。

Essential MBA for Founders is a Chinese-language professional business programme combining online learning, physical networking and corporate visits. The curriculum emphasises business thinking, management logic, leadership, digital transformation and AI application.

不只是“听懂”，更要能够分析问题、作出判断，并把知识转化为行动。The goal is not only to understand, but to analyse, decide and turn knowledge into action.

12 Core Modules

12 门核心商业课程12 Core Business Modules

从老板思维到企业增长，从财务管理到 AI 商业应用，建立一套完整而实用的经营知识体系。From founder thinking and financial management to enterprise growth and AI, the programme builds a practical business knowledge system.

老板思维与企业家领导力Founder Mindset & Entrepreneurial Leadership

建立从执行者转向经营者的思维，提升判断力、责任感与领导格局。Move from operator to business leader with stronger judgement, ownership and leadership perspective.

商业战略与市场定位Business Strategy & Market Positioning

理解竞争环境、目标客户、差异化价值及企业发展方向。Understand competition, target customers, differentiation and strategic direction.

商业模式与价值创新Business Models & Value Innovation

设计可持续盈利模式，重新思考价值创造、交付与收入来源。Build sustainable business models and rethink value creation, delivery and revenue.

品牌、营销与客户增长Branding, Marketing & Customer Growth

建立品牌信任、内容策略、获客路径与客户关系管理思维。Build brand trust, content strategy, customer acquisition and relationship management.

销售策略与商业谈判Sales Strategy & Business Negotiation

掌握销售流程、价值沟通、成交策略及双赢谈判技巧。Master sales processes, value communication, closing strategies and win-win negotiation.

老板必懂的财务与现金流Finance & Cash Flow for Founders

读懂关键财务数字、成本、利润、预算与现金流管理。Understand financial numbers, cost, profit, budgeting and cash-flow management.

营运管理与企业系统化Operations & Business Systems

改善流程、效率、质量与交付，把企业从依赖个人变成依靠系统。Improve process, efficiency, quality and delivery while reducing dependence on individuals.

人才管理与高绩效团队Talent Management & High-Performance Teams

学习招聘、授权、绩效、激励、沟通与团队文化建设。Learn recruitment, delegation, performance, motivation, communication and culture.

领导决策与组织变革Leadership Decisions & Organisational Change

在不确定环境中作出决定，推动转型并带领团队适应变化。Make decisions under uncertainty, lead transformation and help teams adapt to change.

数字化转型与电子商务Digital Transformation & E-Commerce

理解数字商业、平台、电商、数据与客户体验的整合应用。Understand digital business, platforms, e-commerce, data and customer experience.

AI 商业应用与生产力AI for Business & Productivity

把生成式 AI 应用于营销、营运、内容、分析与管理决策。Apply generative AI in marketing, operations, content, analysis and decision-making.

企业增长、创新与未来战略Business Growth, Innovation & Future Strategy

规划增长路径、合作机会、创新方向与企业长期发展蓝图。Plan growth pathways, partnerships, innovation priorities and long-term strategy.

Zoom Live Classes

导师实时讲解，不是单纯观看录播影片；学员可参与提问、案例分析与讨论。Live teaching, not merely recorded videos, with questions, cases and discussion.

Campus Sessions

每年安排两次线下学院交流，促进导师指导、同学交流与商业人脉建立。Two annual on-campus sessions for mentoring, peer exchange and networking.

CEO Corporate Tour

走进真实企业，与企业领导交流经营模式、管理系统及成长经验。Visit real companies and learn from business leaders and operating systems.

Real Business Exposure

从课堂走进真实企业From the Classroom into Real Companies

CEO Corporate Tour 让学员有机会观察真实企业的经营方式，与企业创办人、CEO 或管理层交流，从现场经验理解商业决策。

CEO Corporate Tours allow participants to observe real businesses and engage with founders, CEOs or management teams to understand how decisions are made in practice.

了解企业发展历程与经营模式Understand company journeys and business models
观察企业营运、团队与管理系统Observe operations, teams and management systems
与企业领导者进行现场交流Engage directly with business leaders
连接课堂理论与真实商业实践Connect classroom learning with business practice

企业参访将视学院与企业安排而定；餐饮、交通或其他个人费用另计，并于活动前另行通知。Corporate visits are subject to institutional and company arrangements. Meals, transport and other personal expenses are charged separately and communicated before each activity.

以测验与实际作业进行持续评估Continuous Assessment Through Quizzes and Assignments

每门课程（不含硕士论文、毕业项目或相关研究课程）包含一份测验和一份作业。最终评估要求、提交期限及及格标准，以学院正式课程手册与最新通知为准。

Each module, excluding Master's thesis, capstone or related research modules, includes one quiz and one assignment. Final requirements, deadlines and passing criteria are governed by the official programme handbook and latest institutional notice.